Tru Whole Care

Tru Whole Care is a multi-specialty medical practice dedicated to inspiring optimal well-being in every patient by seamlessly integrating structural, emotional, and nutritional health. Through a fresh, multidisciplinary approach, the practice delves beneath the surface to restore balance and empower individuals to reconnect with their best selves. This vision of restoring balance is at the heart of the brand identity.

The monogram is inspired by a balanced scale, combining essential geometric forms—square, circle, and triangle—each symbolizing structural, emotional, and nutritional health. Together, these elements create a visual representation of harmony, reflecting Tru Whole Care’s mission to personalize whole care for every individual.

Contributions: creative direction, design, client presentations, client workshop preparation.