Function Botanicals

Function Botanicals is committed to advancing cannabinoid therapies by emphasizing the vital connection between cannabinoids and progressive natural molecules, particularly their interaction with the body's endocannabinoid system. The brand promotes the philosophy of "less is more," focusing on dose optimization to deliver the right balance for health and wellness.

The yellow line, derived from the logotype, symbolizes this commitment to precision and minimalism. Through a competitive analysis of the saturated CBD market, we identified that owning yellow as the primary brand color establishes a distinctive visual identity, setting Function Botanicals apart from its competitors.

Contributions: client workshop preparation and facilitation, brand strategy development such as brand purpose, personality traits and positioning, creative direction, design, client presentations.